BYD UK × AliExpress

Black Friday
Dealer Sales Training

First 100 units only · first come, first served

Online traffic + double extra benefits, to help you sell more

Hexie Dealerships · Sales Team Session

Step 1 · Know the platform

What is AliExpress?

A global cross-border shopping app
under Alibaba

AliExpress app icon

Everything happens online — customers order on their phone. They can download the AliExpress app from the app store.

The core · remember this

Customer pays a £1,000 deposit to lock in a new car

First 100 units · first come, first served · while stocks last
£200
AliExpress voucher
2 × £100 · issued 14 days after handover · on any physical item
£500
Free paint option
From BYD · used when choosing the car in store

The £1,000 counts toward the car price; balance and finance are agreed in store.
Launch models: Dolphin G DM-i, Atto 2 DM-i, Seal.

SAY IT LIKE THIS
"Order on AliExpress now, and on top of the car deal you get two extra benefits: a £200 AliExpress voucher plus a £500 free paint option. It's simple — log into AliExpress, search BYD, open the product, pay the £1,000 deposit, then verify it in store. This is only the first 100 units, first come first served — I'd lock in your spot now."

Note: once the product goes live, we'll send you the direct link so you can share it with customers in one tap.

Why give it your all

First-ever partnership:
AliExpress × BYD Official × Hexie Group

AliExpress brings 10 million+ impressions,
funnelling customers straight to your store to lift sales

Campaign timing (UK time)
  • Campaign starts: 19 Nov, 00:00
  • Order deadline: 15 Dec, 23:59
  • Verification deadline: 31 Dec, 23:59
Campaign rules
  • Pay a £1,000 deposit, counted toward the car price
  • Get £200 voucher + £500 free paint on top
  • First 100 units, first come first served
Once the traffic reaches your store, how does it land with you?
  • The official store regularly passes online order details to the dealership — sales follow up to convert
  • Some customers call or email the store directly — please pick up and respond fast
  • Proactively tell walk-in customers about the offer, guide them to order on AliExpress, and close the sale
In-store verification

Each store: 1 person handles all verifications

1
Customer orders, gets code
Pay £1,000 online, instantly get a 6-digit code
2
Guide them to order & close
Help the customer place the deposit order to lock in the deal
3
One person verifies
The designated staff enters the code, one place, one operator

Code is case-sensitive; verification must be done in person in store — no online/remote verification.

Verification portal (Merchant Manual) · open after logging in with the sub-account
https://gsp.aliexpress.com/ait/global_pop/order/car_voucher_verify
Verification screen: left menu "Orders" → "Verification", enter the code and tap "Search"
AliExpress redemption screen
What customers ask most · be clear on timing

When does the £200 voucher arrive?

£200 voucher = verified in store + 14 days after handover
(the £500 free paint is used right away when choosing the car in store)

Redemption code valid until 31 Dec, 23:59; if not verified by then, the order is fully refunded automatically.

First batch · 6 redemption stores

All online traffic funnels to these 6 stores

BYD Mayfair18 Berkeley St, London W1J 8NF
BYD Canary Wharf345 Cabot Square, London E14 4QT
BYD LakesideThurrock Way, Grays RM20 3WE
BYD Bristol South803-805 Bath Rd, Bristol BS4 5NL
BYD Bristol NorthLysander Rd, Patchway BS10 7TS
BYD WarwickEuropa Way, Warwick CV34 6SP

Guide customers who ordered online to their nearest store to verify and close the sale.